This time something completely different: an infographic! Always wanted to get familiar with the very basics of SEO? Now you can by downloading a 1 a4-page pdfor simply clicking the image above. The basics of SEO are all there with some simple pointers on what you should or shouldn’t do. To make the infographic a » SEO Basics: Ranking high in organic SERPs
This article explains the Google Adwords Quality Score, also known as QS, which you’ll encounter in the Google Adwords editor and the online Adwords interface. The QS influences the costs and results of your campaign greatly. When working with Google Adwords the Quality Score of your keywords is the most important thing to understand.
Most SEA guys/girls managing medium to big Adwords accounts have encountered this problem: broad match keywords taking impressions and clicks away from more specific exact match keywords. Not only does this not make much sense from an advertisers point of view, it’s probably costing you money. If you are not aware of this problem you » Advanced Bid Management: Broad Match stealing Exact Match impressions
[notice]note This is a story, inspired by Pat’s Reader Challenge, which is not at all like the articles I normally write. You won’t learn anything about online marketing in here, but you might learn something about life. (or not, ofcourse)[/notice] Murphsy.com was not always an online marketing blog. In fact, it wasn’t a blog at » Kill your darlings – a classic story
This article will teach you how to increase your Adwords ROI in 10 minutes using AdWords Ad scheduling. Ad scheduling or ad planning is the adjusting of your Adwords CPC bids based on day and time of day. For example: I can use AdWords Ad scheduling to increase my max. CPC by +40% on Wednesday » Adwords Ad scheduling: Increasing ROI by being smart
Your Adwords campaign was supposed to deliver great results at low cost… But it didn’t really work out that way, did it? In this article you’ll find 8 solid actionable tips to increase your Adwords CTR and ROI. A good Google Adwords campaign really is worthwhile.
