Jan
15
This time something completely different: an infographic! Always wanted to get familiar with the very basics of SEO? Now you can by downloading a 1 a4-page pdf or simply clicking the image above. The basics of SEO are all there with some simple pointers on what you should or shouldn’t do. To make the infographic …
Permanent link to this article: http://murphsy.com/webmaster/100/seo-basics-ranking-high-in-organic-serps
Oct
05
Murphsy.com was not always an online marketing blog. In fact, it wasn’t a blog at all. A few months ago www.murphsy.com was a mobile phone review site. And I was deeply in love with it. A few brands (including Nokia, HTC and Sony Ericsson – thanks you guys!) sent me review samples. This enabled me …
Permanent link to this article: http://murphsy.com/webmaster/85/kill-your-darlings
Sep
09
This article will teach you how to increase your Adwords ROI in 10 minutes using AdWords Ad scheduling. Ad scheduling or ad planning is the adjusting of your Adwords CPC bids based on day and time of day. For example: I can use AdWords Ad scheduling to increase my max. CPC by +40% on Wednesday …
Permanent link to this article: http://murphsy.com/online-marketing/72/adwords-ad-scheduling-increasing-roi-by-being-smart
Aug
01
Your Adwords campaign was supposed to deliver great results at low cost… But it didn’t really work out that way, did it? In this article you’ll find 8 solid actionable tips to increase your Adwords CTR and ROI. A good Google Adwords campaign really is worthwhile.
Permanent link to this article: http://murphsy.com/online-marketing/35/improving-adwords-ctr-and-roi-5-tips
Jun
11
This article explains the Google Adwords Quality Score, also known as QS, which you’ll encounter in the Google Adwords editor and the online Adwords interface. The QS influences the costs and results of your campaign greatly. When working with Google Adwords the Quality Score of your keywords is the most important thing to understand. After …
Permanent link to this article: http://murphsy.com/online-marketing/14/google-adwords-quality-score
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