Category Archive: Adwords

Sep
09

Adwords Ad scheduling: Increasing ROI by being smart

This article will teach you how to increase your Adwords ROI in 10 minutes using AdWords Ad scheduling. Ad scheduling or ad planning is the adjusting of your Adwords CPC bids based on day and time of day. For example: I can use AdWords Ad scheduling to increase my max. CPC by +40% on Wednesday …

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Permanent link to this article: http://murphsy.com/online-marketing/72/adwords-ad-scheduling-increasing-roi-by-being-smart

Aug
01

Improving Adwords CTR and ROI: 5 tips

Your Adwords campaign was supposed to deliver great results at low cost… But it didn’t really work out that way, did it? In this article you’ll find 8 solid actionable tips to increase your Adwords CTR and ROI. A good Google Adwords campaign really is worthwhile.

Permanent link to this article: http://murphsy.com/online-marketing/35/improving-adwords-ctr-and-roi-5-tips

Jun
11

Google Adwords Quality Score (QS)

Adwords Quality Score Ad Rank calculations

This article explains the Google Adwords Quality Score, also known as QS, which you’ll encounter in the Google Adwords editor and the online Adwords interface. The QS influences the costs and results of your campaign greatly. When working with Google Adwords the Quality Score of your keywords is the most important thing to understand. After …

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Permanent link to this article: http://murphsy.com/online-marketing/14/google-adwords-quality-score