SEO basics infographic: ranking higher in Organic SERPs
This time something completely different: an infographic! Always wanted to get familiar with the very basics of SEO? Now you can by downloading a 1 a4-page pdf or simply clicking the image above. The basics of SEO are all there with some simple pointers on what you should or shouldn’t do. To make the infographic a bit more valuable I’ll list some SEO one-liners as a list below.
SEO Basics: The one-liner list
- Use 1 <h1></h1> tag per page. ONE! Never two. Never zero. Make it count.
- After <h1> the next header you’ll use will be a <h2> – it makes sense, really.
- After a <h2> there can be either a <h3> if its a subtopic of the <h2> or there will be another <h2> if it’s about a different topic.
- Every page on your website needs an unique <title> tag – It’ll help you rank but mostly its used to display as page title in the SERPs. (I cheated, this points is two lines)
- Every page also needs an unique meta description, meta descriptions are not used for ranking but they are displayed in the SERPs – use a Call to Action to make more people click on your website.
- Write unique content for visitors, not search engines.
- A page of your website talks about one main topic, one only, treat each page as a chapter in a book.
- Images rule: use relevant alt-texts for screen readers and use title texts for mouse-overs – it’ll also help build keyword-relevancy on your page.
- You need inbound links from valuable sites, linkbuilding is the most valuable SEO thing to do after you’ve nailed your content.
- Google hates typing errors, visitors do too, make none.
- Your website needs to be valid (x)html / php / asp / whatever you are using, errors make your page difficult to crawl.
- Link to this page. It’ll help you rank higher. Really. [schwarzenegger] Do it now! [/schwarzenegger].
Download the SEO Basics pdf
Want a local copy of above infographic? Do you hate trees and want to print the basics of SEO-ing your website? Download the .pdf.
4 comments
Michiel van der Zanden says:
January 16, 2012 at 21:35 (UTC 2)
Interessant dat je noemt dat spelfouten niet worden gewaardeerd, en dat een puntje erboven een mooie tikfout staat.
Verder uiteraard true, true en true!
murphsy says:
January 16, 2012 at 21:46 (UTC 2)
Ha, goed punt. Fix hem direct even. Punten die ik van het weekend nog wil toevoegen zijn:
url-opbouw: http://www.yoursite.com/seo-basics is beter dan http://www.yoursite.com/12/231?p1
rel=canonical tegen duplicate content
Denk dat ik dan de basis wel heb. Mis ik nog iets dat zeker bij de basis hoort? Zal hem dan ook even intern rondmailen voor iedereen die linkedIN niet checkt.
Michiel van der Zanden says:
January 17, 2012 at 23:13 (UTC 2)
Anchor teksten. Morgen anders even over hebben?
Eldon says:
January 27, 2012 at 11:54 (UTC 2)
Yo, hier nog wat toevoegingen ,keyword density en keyword overload, minimale/maximale aantal woorden, gewenste ranking woord in de eerste alinea, eerste link naar een relevante pagina, ipv een outbound of slechte link waardoor je link juice verliest, inderdaad michiel zijn anchor teksten