This time something completely different: an infographic! Always wanted to get familiar with the very basics of SEO? Now you can by downloading a 1 a4-page pdfor simply clicking the image above. The basics of SEO are all there with some simple pointers on what you should or shouldn’t do. To make the infographic a bit more valuable I’ll list some SEO one-liners as a list below.
SEO Basics: The one-liner list
- Use 1 <h1></h1> tag per page. ONE! Never two. Never zero. Make it count.
- After <h1> the next header you’ll use will be a <h2> – it makes sense, really.
- After a <h2> there can be either a <h3> if its a subtopic of the <h2> or there will be another <h2> if it’s about a different topic.
- Every page on your website needs an unique <title> tag – It’ll help you rank but mostly its used to display as page title in the SERPs. (I cheated, this points is two lines)
- Every page also needs an unique meta description, meta descriptions are not used for ranking but they are displayed in the SERPs – use a Call to Action to make more people click on your website.
- Write unique content for visitors, not search engines.
- A page of your website talks about one main topic, one only, treat each page as a chapter in a book.
- Images rule: use relevant alt-texts for screen readers and use title texts for mouse-overs – it’ll also help build keyword-relevancy on your page.
- You need inbound links from valuable sites, linkbuilding is the most valuable SEO thing to do after you’ve nailed your content.
- Google hates typing errors, visitors do too, make none.
- Your website needs to be valid (x)html / php / asp / whatever you are using, errors make your page difficult to crawl.
- Link to this page. It’ll help you rank higher. Really. [schwarzenegger] Do it now! [/schwarzenegger].
Download the SEO Basics pdf
Want a local copy of above infographic? Do you hate trees and want to print the basics of SEO-ing your website? Download the .pdf.